The first shoot was a test.

Guy had been burned by photographers who showed up unprepared — people who didn't understand how to light a catalog shoot. When I arrived with a full lighting setup, he recognized it immediately. He said it reminded him of how things were done back in New Zealand. We ran a few test shots. He was happy. I got the job.

Years later, I'm still shooting for A Lost Cause.

What started as a catalog shoot expanded naturally — lifestyle campaigns, lookbook photography, and eventually social film and reels as the brand grew. I wasn't hired to execute someone else's vision. I became part of how the brand sees itself.

A Lost Cause is now carried internationally through Zumiez. The creative relationship that started with a lighting test is still going.